Introducing The Lean Advertiser
A framework for acquiring customers and promoting your business.
A specific, quantitative top-line goal that says what and by when.
Eliminate hope by naming, measuring and reacting to every marketing feeder channel.
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Tiny Tests are how we help you understand the market and attract more business. It’s critical for making decisions in a continually changing marketplace.
The Lean Advertiser is a system that seeks to eliminate wasteful practices and increase value-producing practices during the customer development and marketing phases of your business. Your business can have a better chance of success by testing and tracking results to ensure sales and marketing budgets are are converting at the best.
Get a plan that’ll enhance, market, and grow your business now!
The Lean Advertiser has created a framework for acquiring customers and promoting your business that it easy to track and measure growth.
– Grady Hinsche, Apple
Instead of a single enormous goal, I’m able to use The Lean Advertiser system to view the top-line goal as the total of many smaller goals, that can be rearranged, magnified, or dialed back in order to optimize for X result in Y timeframe.
– Peter Schwartz, Pandora